New England Beef-to-Institution Marketing Study

The goal of this study is to assess the institutional demand for regionally grown ground beef; analyze the logistics and infrastructure required to support such demand; and if feasible, propose a model that could be replicated amongst the New England states to source, process, market and distribute regionally grown ground beef to institutions.

The study concluded that:
• There are opportunities for growth in the use of local beef in institutional markets in all six New England States
• The bulk of the need (86%) is for raw, bulk ground beef, with no additional processing (pasteurizing, cooking, spicing, shaping, or scoring) required
• Two models are currently in use that could be replicated on a regional basis to service this demand.

Downloadable Documents: 
Rose Wilson, Charlene Anderson, Louise H. Calderwood, Kate Rumley
Montpelier, VT: Vermon Agency of Agriculture, Food and Markets
Page Numbers: 
Publication Date: 
October 4, 2011
Literature Category: 
Reports and Studies