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Ecolabel Value Assessment Phase II: Consumer Perceptions of Local Foods

An ecolabel is a seal or logo indicating that a product has met a certain set of environmental and/or social standards or attributes. Ecolabels offer one important avenue to educate consumers about locally grown, sustainably raised foods.

The Leopold Center for Sustainable Agriculture partnered with the Iowa State University Business Analysis Laboratory in the second phase of a pilot project to conduct consumer market research on food ecolabels and perceptions of locally grown foods. The specific objectives for Phase II were as follows:

Community Supported Agriculture (CSA) in the Midwest United States: A Regional Characterization

For the past 20 years, we have heard a great deal about Community Supported Agriculture as a novel marketing and community-building concept. The accepted history of Community Supported Agriculture in the United States is that Jan VanderTuin brought the concept from Switzerland in 1984. CSA projects had been sprouting up there and in other parts of Europe since the 1960s. Such enterprises also were found in Japan in the 1960s when women’s neighborhood groups began approaching farmers to develop direct, cooperative relationships between producers and consumers, known as ‘teikei.’

Dane County, Wisconsin: Plats versus Plows

This CAE working paper studies land use decision-making in Dane County, Wisconsin. Dane County, located in the south-central part of the state, is one of the fastest growing counties in the Midwest. Madison, Wisconsin is located in the center of the county. The county has about 1,229 square miles and an estimated population of 398,233 in 1996. About half of the people live in Madison and about 18 percent live in rural areas. The current farmland preservation programs and polices are not slowing the rate of conversion of farmland in Dane County.

The Effect of Agricultural Policies on Land Use and Environmental Quality

In this paper I consider the environmental quality gains that may be achieved by reducing agricultural income supports. A new methodology is developed to estimate land use shares. In an application to Wisconsin, milk price support reductions result in shifts of marginal agricultural land to forest, reducing soil erosion and providing off-site water quality improvements.

Public Education for Growth Management: Lessons from Wisconsin's Farmland Preservation Program

Public education plays an integral part in the implementation of effective local government-based land use programs. Educators must conduct analyses of their target communities to adapt the education programs to the specific needs and perceptions of each community. Moreover, they should emphasize the local elements of control in the implementation of land use policies. An example of a successful public education program on land use conducted by the University of Wisconsin Cooperative Extension is presented.

Protecting Farmland On The Edge: What Policies and Programs Work?

This CAE working paper summarizes four case studies looking at farmland protection in two counties in southern Wisconsin and two counties in northern Illinois. The rules, practices and attitudes regarding protection of farmland were studied as part of AFT's review of the effects of suburban sprawl on farmland conversion in the region to determine what policies and programs work. The four counties studied were Dane and Waukesha counties in Wisconsin and DeKalb and McHenry counties in Illinois.

Understanding the Rules, Practices and Attitudes Regarding Land-Use in Waukesha County, Wisconsin, 1996

This CAE working paper is the first in a series of four case studies which seek to better understand how and why farmland preservation works or fails. Coordinated case studies have been undertaken in two counties in Wisconsin and two counties in Illinois. The farmland in Waukesha County, immediately west of Milwaukee in east central Wisconsin and McHenry County, to the north of the greater Chicago area, are experiencing tremendous pressure from urban sprawl.


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