The Case for Local and Regional Food Marketing

Communities across the United States are enjoying healthier food grown bylocal farmers; and farmers are reaping better returns and helping to revitalize rural and urban communities by selling close to home instead of through distant markets. Local marketing has expanded beyond farmers’ markets and farmstands, although these are still popular and the number of US farmers’ markets is growing rapidly. New regional supply networks are linking farmers with their customers in innovative ways and taking advantage of opportunities for marketing to institutions such as public schools, hospitals and universities. In the process, they are bringing a host of other benefits to communities within the networks. But significant barriers must be overcome to increase the potential of these new marketing mechanisms and expand them to meet he needs of underserved farmers and customers.

Downloadable Documents: 
Author: 
Molly D. Anderson
Publisher: 
Farm and Food Policy Project
Page Numbers: 
8
Publication Date: 
May 1, 2007
Literature Category: 
Reports and Studies